The CSC Viz ID

Brand Essence

Connection before control.

Brand Promise

Practical support for families without guilt, shame, or perfection pressure.

Audience

Families, schools, caregivers, parent communities, educational institutions, aligned media & brand partners.

Personality

Warm Clear Grounded Trustworthy Modern Editorial

Visual System

Color Palette

Typography

Cormorant Garamond

Display / H1 / Pull Quotes

Inter SemiBold

Subheads / Utility / Buttons

Inter Regular

Body copy / Captions

Layout Rhythm

Generous whitespace to let content breathe
Modular cards with soft 12px rounded corners
Calm hierarchy driven by typography size
Left-aligned copy for readability
Subtle editorial asymmetry
Soft, elegant drop shadows (no harsh outlines)
Thin separator rules using Soft Sand
No heavy, blocky corporate boxes

Image Direction

Portrait Direction

The founder portrait is identity-first.

Warm, candid, credible, and human
Natural light or softened studio light
Often uses a clean circular crop
Eye contact establishes trust and connection

Speaking & Workshop

The speaking image is proof-first.

Shows Nari in action, holding space
Rectangular, elegant crops (not circles)
Clean backgrounds, uncluttered environment
Softened conference light, no harsh flash

What to Avoid

Over-designed overlays Generic "stock-mom" energy Internal placeholder captions left in Heavy Instagram filters Corporate rigidity

Voice & Copy

How it should sound

The tone is warm, direct, editorial, useful, and trustworthy. Nari Fateha is a trusted voice on digital parenting, emotional regulation, limits, and connection. Keep copy concrete and human.

Translation Rules:

If deliverable is in Spanish, headers must be fully Spanish
Avoid mixed-language label systems
Never use internal notes like 'final' or 'print-ready'

Preferred Phrases

Protección en línea Dossier de conferencias Ponencias Colaboraciones

Avoid Phrases

Speaker Media Kit (in ES) Workshops / Keynotes (in ES) Luxury polish Premium (to clients)

Microcopy: Call to Action

Good Example Invita a Nari Fateha a tu escenario, taller o programa institucional para una experiencia clara, elegante y fácil de recomendar.

Microcopy: Image Caption

Good Example Conferencias
Nari Fateha en conversación con su audiencia.
Imagen editorial para conferencias, talleres y colaboraciones.

Signature Components

Editorial Quote Block

"Connection before control."

Purpose: Break up text and highlight core philosophy.

Credibility Card

Audience

Families, schools, caregivers

Purpose: Deliver quick, scannable proof points.

CTA Band

[email protected]

Purpose: Drive direct bookings cleanly.

Partnership / Proof Card

Purpose: Showcase trusted partner logos subtly.

Footer Treatment

Nari Fateha · Dossier 01 / 02

Purpose: Invisible, standard document framing.

Non-Negotiables

Use Nari Fateha, never Nari Weaver
Use [email protected]
Use criarsinculpas.com
Use warm editorial visuals, not corporate templates
Keep copy human and concrete
Founder portrait = identity-first
Speaking image = proof-first
Spanish deliverables = Spanish-only in labels

Mini Asset Checklist

Required components for standard brand documents:

Headshot / portrait (circular)
Speaking image (rectangular)
Short bio & Medium bio
Standard contact block
Testimonials / social proof
Talk topics / formats
Brand colors & type rules applied
Approved footer line

Brand Core